This week we've got 3 new book summaries for you that you can watch or listen to for the week of  January 22, 2023.

Selling To The C-Suite by Stephen Bistritz and Nicholas Read

According to Stephen Bistritz and Nicholas Read, selling to senior-level, or ‘C-Suite’, executives requires different skills and strategies from the more traditional departmental-level sale. It’s all about timing.

SPIN Selling by Neil Rackham

Having spent time observing top performers, Neil Rackham has distilled their expertise into a methodology we can all use to better our sales: SPIN Selling. Nearly all effective sales calls can be broken down into four stages.

Now, Discover Your Strengths by Marcus Buckingham

A great organization must not only accommodate the fact that each employee is different, it must capitalist on this difference. Rather than focus on addressing the weaknesses of our teams, we need to exploit their talents and turn them into strengths that we can exploit.

Busy, right? We hope that you enjoy this weeks books. Enjoy with me in the pursuit of creativity and growth.

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