This week we've got 3 new book summaries for you that you can watch or listen to for the week of November 21.

Buyology by Martin Lindstrom

If marketers could uncover what makes us choose one brand over another, then they would have identified the secret to success.

This is what Martin Lindstrom calls our Buyology: the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day. And he believes the future of marketing is to truly and completely understand the thoughts, feelings, motivations, needs, and desires of consumers.

Originals by Adam Grant

Unreasonable men and women (people that Adam Grant calls Originals) have been moving the world for-ward since the dawn of time. Some of those people you’ve heard of, like Martin Luther King and Amelia Ear-hart. Some of them you might not have heard of, like Ray Dalio and Neil Blumenthal.

But what exactly does it mean to be original? Is it something that can be taught? And if so, what do you need to do in order to become an original yourself?

Extreme Ownership by Jocko Willing

What if leadership were literally life and death? Find out how the Navy SEALs lead to keep their teams alive, and how you can apply these 'Extreme Ownership' principles to your business as well.

Busy, right? We hope that you enjoy this weeks books. Enjoy with me in the pursuit of creativity and growth.

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