This week we've got 3 new book summaries for you that you can watch or listen to for the week of  October 17.

The Customer Loyalty Loop by Noah Fleming

Most companies don’t truly understand what they need to do to keep a customer. Noah Fleming does.

He wrote The Customer Loyalty Loop to teach us the psychology of customer experience and what we can do to influence our customers to continue to do business with us over and over again.

Stumbling On Happiness by Daniel Gilbert

As human beings we spend a lot of time predicting what will make us happy in the future. This book is all about why we are particularly bad at this task, and what we can do about it to lead a happier life.

Radical Candor by Kim Scott

Author Kim Scott has seen a lot during her career. She's run startups, worked at Google for Sheryl Sandberg, and worked at Apple at their famed Apple University.

Along the way she's picked up what makes leaders at companies like Google and Apple so successful, and she calls this leadership style Radical Candor.

Busy, right? We hope that you enjoy this weeks books. Enjoy with me in the pursuit of creativity and growth.

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