The Design of Business
By B Bickham profile image B Bickham

The Design of Business

by Roger Martin How do you design a business, you ask? That's a great question, and Roger Martin (the former Dean of the Rotman School of Business) has the answers. The most successful businesses, Martin argues, are incredibly adept at both imagining a new future and them doing

by Roger Martin

How do you design a business, you ask?

That's a great question, and Roger Martin (the former Dean of the Rotman School of Business) has the answers. The most successful businesses, Martin argues, are incredibly adept at both imagining a new future and them doing what’s necessary to make it happen.

By B Bickham profile image B Bickham
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