Selling To The C-Suite by Stephen Bistritz and Nicholas Read
By B Bickham profile image B Bickham

Selling To The C-Suite by Stephen Bistritz and Nicholas Read

According to Stephen Bistritz and Nicholas Read, selling to senior-level, or ‘C-Suite’, executives requires different skills and strategies from the more traditional departmental-level sale. It’s all about timing.

According to Stephen Bistritz and Nicholas Read, selling to senior-level, or ‘C-Suite’, executives requires different skills and strategies from the more traditional departmental-level sale. It’s all about timing.

By B Bickham profile image B Bickham
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