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Questions That Sell by Paul Cherry

The path to developing true business relationships is to ask great sales questions. In one of the greatest metaphors ever employed in a business book, author Paul Cherry calls great sales ques-tions "truth-seeking missiles."

Questions That Sell by Paul Cherry
Photo by Gary Butterfield / Unsplash

The path to developing true business relationships is to ask great sales questions.

In one of the greatest metaphors ever employed in a business book, author Paul Cherry calls great sales ques-tions "truth-seeking missiles."

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