Book Summaries 1 min read

Questions That Sell by Paul Cherry

The path to developing true business relationships is to ask great sales questions. In one of the greatest metaphors ever employed in a business book, author Paul Cherry calls great sales ques-tions "truth-seeking missiles."

Questions That Sell by Paul Cherry
Photo by Gary Butterfield / Unsplash

The path to developing true business relationships is to ask great sales questions.

In one of the greatest metaphors ever employed in a business book, author Paul Cherry calls great sales ques-tions "truth-seeking missiles."

Read next

Unlock 20-30% Productivity Gains in 2025 with AI

Is your CEO or investor aiming for 20-30% productivity gains in 2025 with AI? Trailyn Ventures can help. Join our Innovators Office Hours to unlock AI strategies that deliver results across product, engineering, and operations, from Blockchain to AI to Data. Let鈥檚 power your innovation!