Discovering Creative Insights in Promotional Artwork
By Grace Tang, Aneesh Vartakavi, Julija Bagdonaite, Cristina Segalin, and Vi Iyengar | Netflix Technology Blog

Photo by Ralph (Ravi) Kayden on Unsplash

When members are shown a title on Netflix, the displayed artwork, trailers, and synopses are personalized. That means members see the assets that are most likely to help them make an informed choice. These assets are a critical source of information for the member to make a decision to watch, or not watch, a title. The stories on Netflix are multidimensional and there are many ways that a single story could appeal to different members. We want to show members the images, trailers, and synopses that are most helpful to them for making a watch decision.

In a previous blog post we explained how our artwork personalization algorithm can pick the best image for each member, but how do we create a good set of images to choose from? What data would you like to have if you were designing an asset suite?

In this blog post, we talk about two approaches to create effective artwork. Broadly, they are:

  1. The top-down approach, where we preemptively identify image properties to investigate, informed by our initial beliefs.
  2. The bottom-up approach, where we let the data naturally surface important trends.

9 Minute Read →

New Breakthrough Brings Quantum Computers a Huge Step Closer
By DAVID NIELD | Science Alert

Photo by Efe Kurnaz on Unsplash

One of the challenges of reaching the full potential of quantum computing is figuring out how to get millions of qubits working together – those quantum equivalents of the classic bits that store 1s or 0s in traditional computers.

Scientists at the University of Sussex in the UK have now been able to get qubits traveling directly between two quantum computer microchips and at speeds and accuracies significantly above anything that's been seen before with this technology.

That demonstrates that quantum computers can be scaled up beyond the physical confines of a microchip, a crucial factor when you're potentially dealing with millions of qubits in the same machine. Universal Quantum, a startup spun out from the University of Sussex, will continue to develop the technology.

2 Minute Read →

5 ways to monetize your digital art with NFTs
by GUNEET KAUR | Cointelegraph

Nonfungible tokens (NFTs) offer a new way to sell and distribute digital art, and they have the potential to unlock new revenue streams for artists in the digital age. Here are five ways to monetize your digital art with NFTs.

Fractionalized ownership

This involves splitting the ownership of an artwork into smaller parts and selling them as tokens, allowing multiple investors to own a stake in the artwork. For example, an artist can create 100 tokens for a piece of art and sell them to 100 different buyers, each of whom owns a share of the artwork.

4 Minute Read →

🌙 NASA - Best Photo from Last Week
A Blue Farewell

A blue halo glows around Pluto’s receding crescent in this parting image taken by NASA's New Horizons spacecraft on July 14, 2015. At the time of this shot, New Horizons was 120,000 miles (200,000 kilometers) away from Pluto.

Shown in approximate true color, the picture was constructed from a mosaic of six black-and-white images from the Long Range Reconnaissance Imager, with color added from a lower resolution Ralph/Multispectral Visible Imaging Camera color image.

Scientists believe the haze is a smog resulting from the action of sunlight on methane and other molecules in Pluto's atmosphere. This reaction produces a complex mixture of hydrocarbons that accumulate into small haze particles which scatter blue light. As they settle down through the atmosphere, the haze particles form numerous intricate horizontal layers that extend to altitudes of over 120 miles (200 kilometers).

Image Credit: NASA/Johns Hopkins University Applied Physics Laboratory/Southwest Research Institute

Last Updated: Feb 22, 2023
Editor: Monika Luabeya

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