Ford Motor, a world-renowned U.S. car maker, is maneuvering towards the -fungible tokens and the metaverse as it files for 19 trademark applications for its American car brands with the U.S. Patent and Trade Office (USPTO).
Ford dipping into the metaverse and NFT or Web3 ecosystem came after the company led by Jim Farley, Ford Motor CEO, and Bill Ford, Ford executive chairman, has had mass layoffs in the effort to cut down on company expenses which kind of looked like a company redirection of sorts.
Where Do AR and Social Commerce Intersect?
by David Ripert | AR Insider
It’s no secret that social media platforms make the vast majority of their revenue through selling targeted advertising. In 2021, Meta (formerly Facebook) generated $117.93 billion in revenue, the majority of which — $114.93 billion — came from ads. However, although this model might have worked for the tech giants in the past, things are rapidly changing.
As the demand for privacy among consumers grows, an increasing number of corporations are keen to portray themselves as defenders of personal information. In 2021, Apple introduced a new feature called App Tracking Transparency (ATT), giving users the option to stop apps from snooping on them as they move from one app to the next. A month after the feature was introduced, a whopping 96% of US users chose to opt-out of tracking.
Not only did the launch of ATT help Apple turn privacy into a competitive advantage (the company’s mobile app advertising more than tripled in the six months after the feature launched), but it also devastated its competitors. The fact that social media companies can no longer track consumers between apps means that they can’t target users with ads as well as before, since they’re not able to identify cross-content navigation and build more precise profiles of the consumer. As their advertising becomes less valuable, the inevitable is happening: Advertisers are pulling out. According to Mark Zuckerberg, the CEO of Meta, Apple’s privacy changes will result in $10 billion in lost sales in 2022.
By Michelle Moore | GreenBiz
This is an excerpt from "Rural Renaissance" by L. Michelle Moore. Copyright 2022 by the author. Reproduced by permission of Island Press, Washington, D.C.
Consider the number of passenger cars and trucks on U.S. roads. Today, there are more than 270 million vehicles, of which about 1.6 million are electric. By RMI’s analysis, if we use our shared carbon-reduction goals as a benchmark for determining the pace at which we must electrify the American fleet, we will need 70 million electric vehicles (EVs) on the road by 2030, with 100 percent of all new vehicles being EVs by 2035. In addition, we’ll need about 300,000 fast chargers and 200,000 Level 2 chargers installed by 2030 to make sure everyone driving an EV has easy access to charging stations.
🌙 NASA - Best Photo from Last Week
Mediterranean Cities Light Up the Night
This nighttime photograph from the International Space Station (ISS) as it orbited 261 miles above Earth looks across the Mediterranean Sea from north Africa to southern Europe. The city lights of Algiers, Algeria to Tunis, Tunisia highlight Africa's northern coast from the bottom center toward the upper right. From far left, the lights of city-state Monaco to Naples, Italy define the shores of southern Europe. The French island of Corsica and the Italian island of Sardinia are also pictured.
The ISS circles the Earth every 90 minutes, traveling at about 17,500 miles (28,000 km) per hour. Find out where the ISS is now.
Image credit: NASA
Last Updated: Sep 9, 2022
Editor: Monika Luabeya
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