This is a great video about how investors come up with how and what they will invest in. It’s important to understand a VCs thesis, so when you approach them for funding it’s clear that they are interested in your company.

We get so many cold e-mails and linked-in requests that have nothing to do with what we care about as investors. Don’t be that founder. Take some time to review their website and see what they are accelerating and investing in. What their check size is and who their ecosystem partners are.

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