How to be a Thriving Startup in an Economic Downturn
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By Barbara Bickham profile image Barbara Bickham
3 min read

How to be a Thriving Startup in an Economic Downturn

Here are nine tips to help you be a thriving startup in an economically difficult market.

It's no secret that the economy has been tough on startups over the past few years. With so many businesses failing, it's hard to know how to make your startup thrive in an economically difficult market. But the truth is, it is possible to succeed as a startup in an economic downturn—it just takes a little extra effort. Here are nine tips to help you be a thriving startup in an economically difficult market.

1. Diversify Your Funding Streams
One of the most common mistakes that startups make is putting all their eggs in one basket when it comes to funding. If your only source of funding is venture capital, for example, you could be in trouble if the economy takes a turn for the worse and VC firms start pulling back on their investments.

One way to diversify your funding is to bring on strategic partners or investors who can provide more than just financial support. These partners can help you with things like marketing, product development, and distribution—all of which are important during an economic downturn.

2. Cut Costs Wherever Possible
During an economic downturn, it's more important than ever to keep a close eye on your spending. This doesn't mean that you should cut corners on things like product quality or customer service—in fact, those are the kinds of things that can help you stand out from your competitors during tough times. But it does mean that you should be looking for ways to reduce unnecessary costs.

One way to do this is to use technology to your advantage. There are a number of cost-effective tools and services that can help you run your business more efficiently. For example, cloud-based accounting software can save you money on things like hardware and IT costs.

3. Focus on Your Core Customers
It's tempting to try to be everything to everyone during an economic downturn, but that's often a recipe for disaster. A better approach is to focus on your core customers—the ones who are most loyal to your brand and who are more likely to continue doing business with you even when times are tough. By focusing on this smaller group of customers, you can ensure that you're still getting the revenue you need to keep your business afloat.

4. Get Creative With Your Marketing
With budgets tightening, you may need to get more creative with your marketing during an economic downturn. One way to do this is to focus on content marketing—creating helpful, informative, and engaging content that will appeal to your target customers. This could include things like blog posts, infographics, or even video tutorials.

5. Streamline Your Operations
During an economic downturn, it's important to streamline your operations as much as possible. This means eliminating any unnecessary steps or tasks that are eating into your profits. For example, if you're still using paper invoices, now is the time to switch to a digital system. Not only will this save you money on paper and printing costs, but it will also make it easier to track invoices and payments.

6. Be scrappy and resourceful
When money is tight, you can't afford to waste time or resources on projects that aren't absolutely essential to your business. That means being ruthless in prioritizing your initiatives and maximizing the return on investment for every dollar you spend.

7. Have a strong team in place
A good team will be able to weather the ups and downs of a tough economy better than a bad team. Make sure you have the right people in the right roles, and give them the support they need to succeed.

8. Think outside the box
In an economic downturn, businesses have to get creative in order to survive. That means being open to new ideas, new approaches, and new ways of doing things. If you're stuck in a rut, reach out to a trusted advisor or Mentor for help getting unstuck.

9. Plan for the worst-case scenario
No one likes to think about the possibility of their business failing, but it's important to have a plan in place for if things go south. This could include things like having a solid financial reserve, diversifying your income streams, and cutting costs where possible.

Conclusion
Starting and running a successful business is never easy, but it can be especially challenging in an economic downturn. However, by following these eight tips, you can give your startup the best chance of success no matter what the state of the economy is.

By Barbara Bickham profile image Barbara Bickham
Updated on
Business