This week we've got 3 new book summaries for you that you can watch or listen to for the week of  January 15, 2023.

Make Your Idea Matter by Bernadette Jiwa

According to Jiwa, the path to success is littered with great ideas poorly marketed. She warns us to not let ours be one of them. Her book is a series of calls to action for budding and established entrepreneurs. We can all come up with great innovative ideas, but unless we make them matter to someone, then they will wither on the vine.

The Character Based Leader

Although there may be differences in the detail, all the authors agree on the core message of this book: that character counts in leadership, and there are key elements that shape character. Character-Based Leadership is leading from who you are, rather than from your power or position.

Contagious by Jonah Berger

Why do some things 'catch on'? Marketing plays a role, but sometimes it just doesn't explain viral success. Jonah Berger has come up with a smart structure for runaway contagious success.

Busy, right? We hope that you enjoy this weeks books. Enjoy with me in the pursuit of creativity and growth.

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