This week we've got 3 new book summaries for you that you can watch or listen to for the week of December 12.

Sales Growth by McKinsey

A team of global leaders from McKinsey’s Sales & Marketing practice led comprehensive research and interviews with more than 120 of today’s most successful sales leaders across a wide range of industries.

The results led to Sales Growth, one of the first comprehensive books on the discipline of sales management.

Permission Marketing by Seth Godin

In 1999, Seth Godin estimated that the average consumer sees about one million marketing messages a year. Today that number is likely to have doubled. How do you get your customers to pay attention to yours?

By making information about your favourite product – in effect the advertisements – anticipated, personal and relevant, the vendor has captured your attention and you are willing to devote your scarce resources to it.

The Four Agreements by Don Miguel Ruiz

Thousands of years ago, the Toltec were known throughout southern Mexico as people of knowledge and Ruiz believes if we follow their advice we can attain "personal freedom".

Here's how...

Busy, right? We hope that you enjoy this weeks books. Enjoy with me in the pursuit of creativity and growth.

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