SPIN Selling by Neil Rackham
By B Bickham profile image B Bickham

SPIN Selling by Neil Rackham

Having spent time observing top performers, Neil Rackham has distilled their expertise into a methodology we can all use to better our sales: SPIN Selling. Nearly all effective sales calls can be broken down into four stages.

Having spent time observing top performers, Neil Rackham has distilled their expertise into a methodology we can all use to better our sales: SPIN Selling. Nearly all effective sales calls can be broken down into four stages.

By B Bickham profile image B Bickham
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