PsychoCybernetics by Maxwell Maltz

Maxwell Maltz was a plastic surgeon. As he was treating his patients, he noticed something very interesting. Many of his patients left his care not only with a new face, but a new life. Suddenly, with a scar removed or a facial feature changed, their entire personality changed. Immediately.

This book is about how self-image is the key to your potential in your business and in your life.